As part of the Cleveland Indians Ticket Sales Program the marketing classes attended a training meeting to help with selling tickets and also learning about the industry. This meeting was very informative about what it is like to work for a professional sports organization and the various opportunities available in sports. We loaded up a bus and left for Cleveland early in the morning. The location of the training was held at Progressive Field in one of the luxury boxes. It was a great atmosphere to conduct a training meeting and hopefully it helped to motivate the students to sell tickets. The first part of the meeting featured a panel of employees from different departments. Various questions were asked to each of them so that all that were involved could gain a greater understanding of the different departments and areas of operation required to successfully operate a professional sports team. The panel also explained how they got into sports and the various responsibilities they each have in their respective positions. I also learned from them that depending on the time of the year effects their responsibilities. After the panel we had a breakout session where we met with three different presenters, which included how to build a relationship with a potential buyer, a tour of the stadium, and how to overcome objections. A lot of useful tips and practices were taught to help students better communicate with prospects to sell tickets to. The stadium tour was cool to be able to see the parts of the park that fans rarely are permitted to see. When selling anything there are often objections and in order to be successful it is important to know how to overcome those objections. We were taught methods to overcome those objections when faced with them, which will be helpful to the students now and also in the future. The part I appreciated the most was at the discussion from the HR representative in charge of recruiting. She talked about the do's and don'ts of preparing a resume. I am at the stage where I am looking for a job so this was extremely helpful for me. I thought this training was a great learning opportunity and I will take what I learned and apply it.
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AuthorSean Kriek: MBA, Sports Management Archives
March 2017
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